Exhibit A
Financial Advisors work in Philadelphia
Philadelphia has a deep bench of financial advisory firms. The large national brokerages hold offices in Center City, and a long tail of independent registered investment advisers and small planning practices sits across the surrounding counties. Paid search on terms like Philadelphia financial advisor and retirement planning Philadelphia is contested, with the national brands bidding hardest on the broad terms and the independents picking up the more specific ones. The firms competing for this demand range from franchise branches of national networks to owner operated practices with a handful of staff. The searches themselves come from people in the city and the suburbs who are close to a decision, often after a job change, an inheritance, a sale of a business or a retirement date they have just set.
