Exhibit A
Financial Advisors work in Phoenix
Phoenix has a deep bench of financial advisory firms. The metro is home to large registered investment advisers, national broker dealer branches, insurance based practices and a long tail of small owner run firms, and the strip malls and office parks across the Valley hold plenty of one and two person shops. Paid search for advisory terms in Phoenix is competitive, with national brands bidding against local firms for retirement and wealth management phrases. The demand is steady and it is spread across the metro rather than concentrated downtown. People searching are often transplants who arrived from California or the Midwest and want a local advisor they can meet in person.
