Exhibit A
Financial Advisors work in Port St Lucie
Port St Lucie is a city of retirement age households and working families moving in from elsewhere, and both groups search for financial advice. The searches we see around this trade here are local: people typing the service and the city together, often on a phone, often after a move or a job change. The firms competing for those searches are mostly small independent practices and owner operators rather than national franchises, which means the local pages are what get read. Paid search in this trade in Port St Lucie is bought by a handful of practices at a time, so the organic results stay open to a firm that publishes consistently.
