Exhibit A
Financial Advisors work in Provo
Provo is a city of small advisory practices, many of them one or two people working from an office downtown or a home near BYU. Search demand around Provo leans on retirement planning, rollovers, tax planning and saving for a mission or for college. The firms competing for those searches are mostly owner operators rather than franchises, and many of them have a website that has not changed in years. Paid search in this trade in Provo is modest, which leaves the organic results and AI answers open to practices that publish steadily. The demand is there each month from people moving into the county, changing jobs and starting to plan.
