Exhibit A
Financial Advisors work in Raleigh
Raleigh has a steady base of financial advisory firms, from single advisor practices to regional registered investment advisers, and the demand they compete for is concentrated in the wealthier suburbs and the downtown core. Paid search for advisory terms in this market carries real cost per click because firms bid on retirement and wealth management phrases, and the firms doing the bidding are mostly independent owner operators rather than national franchises. The searches themselves are local: people type Raleigh into the query, or the name of their suburb, and they look for a firm near them. That is the demand available, and it is enough to support consistent publishing around the terms people actually use.
