Exhibit A
Financial Advisors work in Richmond CA
Richmond is a city of around 116,000 people on the east shore of the bay, and the demand for financial advice here comes from households that have built savings through the port, the refineries, the shipyard trades and the schools, plus a steady flow of people moving in from Oakland and Berkeley for the housing. The searches are local and specific: retirement planning near me, a fee only advisor in Richmond, someone who can explain a pension from Chevron or the county. Most of the firms competing for those searches are small independent practices and solo advisors, with a handful of branch offices of larger firms. The paid search on these terms is modest, which means the organic results stay open to a practice that publishes consistently. That is the demand available in Richmond, and it is enough to keep a well covered site busy.
