Exhibit A
Financial Advisors work in Sacramento
Sacramento searches for financial advice come from a mix of state employees, teachers, healthcare staff and the contractors and farm businesses that sit out toward the delta and the foothills. The firms competing for those searches range from single advisor practices in the suburbs to regional offices of larger registered investment advisers, and the paid search space around terms like retirement planning and rollover advice carries real cost because a single client relationship is worth a lot. Owner operators and small practices make up much of the field, which means most of the competition is for the same handful of local phrases. The demand is steady and it is local: people search by the neighbourhood or the town they live in, and they search around the events that change their finances.
