Exhibit A
Financial Advisors work in Salem
Salem is a mid sized Oregon market with a steady base of independent advisory firms, insurance and annuity agents, and tax and bookkeeping practices that add planning work. The demand is spread across owner operators rather than a single franchise brand, so searches tend to name the service and the neighbourhood rather than a company. Paid search in the financial advice category is expensive nationally because national lead sellers bid on it, which is why the local organic results and the AI answers carry a lot of the demand here. The searches that matter are specific: retirement planning, rollover questions, college savings, small business owners looking for a bookkeeper who also plans.
