Exhibit A
Financial Advisors work in Salt Lake City
Salt Lake City has a deep bench of financial advisory firms. The downtown core and the suburbs along the I-15 corridor hold a mix of national wirehouse branches, regional registered investment advisers and small owner operated practices. The owner operators are the ones most often invisible in search, because they have a website but no one publishing to it. Paid search in this trade is expensive, and the firms bidding on retirement and wealth management terms in this market are usually the ones with marketing budgets. The demand is steady and it is local. People in Salt Lake City search for an advisor near them, for help with a 401k rollover, and for someone who understands Utah tax questions. That demand is available to a firm that publishes pages about it.
