Exhibit A
Financial Advisors work in San Jose
San Jose holds a dense mix of independent advisory practices, small registered investment advisers and solo planners working out of offices in and around downtown. Search demand for financial advice here follows the tech calendar: people search around equity compensation, restricted stock vesting and the sale of a stake in a company, and those searches cluster in the same neighbourhoods where the firms sit. Paid search in this trade in San Jose is expensive enough that most practices lean on organic pages instead, which leaves room for a steady publishing habit to carry a site. The firms competing for these searches are mostly owner operators and small partnerships rather than national franchises, so the pages that win tend to be the ones written for a specific San Jose situation.
