Exhibit A
Financial Advisors work in Tacoma
Tacoma is a city of about 220,000 people, and the financial advice firms here range from solo planners working out of home offices to small practices with a few advisors and a support person. The demand comes from people who work at Joint Base Lewis McChord, from employees at the port and the hospitals, from small business owners along the waterfront, and from households moving into the new apartments downtown. Search demand for retirement planning, college savings, tax planning and small business advice is steady through the year, and it clusters around the neighbourhoods where people live rather than around a single downtown address. Paid search in this category is expensive because national firms bid on the same terms, which is why the local searches, the ones that name a Tacoma neighbourhood or a nearby town, are the ones worth owning.
