Exhibit A
Financial Advisors work in Tampa
Tampa has a deep bench of financial advisory firms. The big brokerages sit downtown and along the Westshore corridor, and a long tail of independent RIAs and solo planners works out of Hyde Park, South Tampa and the suburbs north of the city. Search demand follows the money in the region: retirement planning, rollover advice, wealth management for business owners and tax planning queries all show steady volume, and the paid search on the head terms is expensive enough that most independent firms stay out of the auction and rely on organic and local results instead. The firms taking the organic clicks are a mix of the national brands and owner operators who have kept a blog going for years.
