Exhibit A
Financial Advisors work in Tulsa
Tulsa has a steady base of financial advisory firms, from single advisor practices to regional registered investment advisers, and the search demand follows the money in the city. Oil and gas wealth, family businesses in the surrounding counties and retirees with 401(k) rollovers all generate searches for advice. Paid search in this trade is expensive because a single client can be worth a lot, so firms bid hard on terms like retirement planning and wealth management. Independent practices and small firms make up most of the competition, and they are the ones most likely to be beatable on organic search.
