Exhibit A
Financial Advisors work in Vallejo
Vallejo is a city of roughly 120,000 people, and the financial advice firms serving it are a mix of small independent practices, insurance licensed advisors and the storefront offices of national brands. Search demand for advice in the city clusters around retirement planning, rolling over an employer plan, selling a home and buying another, and tax questions that come up when someone changes jobs or retires from the shipyard or the county. Paid search in this trade in Vallejo is modest and spread thin, so most of the clicks on the searches that matter go to the firms with pages that answer the question. The demand is steady and local, and it rewards the advisor whose website speaks to Vallejo specifically.
