Exhibit A
Financial Advisors work in Victorville
Victorville is the largest city in the High Desert, and the financial advice searches that come out of it follow the local economy. People here ask about retirement planning when they leave jobs at the logistics and warehouse operations along the I 15 corridor, about rollovers when they change employers, and about saving for college and for a first home in a market where prices have moved a lot in a short time. The firms serving the city range from single advisor practices and insurance licensed agents working from home offices to the branch offices of larger regional firms, and the smaller owner operators are the ones most often invisible in search. Paid search in this trade is expensive because national lead generation companies bid on retirement and annuity terms, which leaves the local, plain language questions as the ground where a Victorville advisor can be found without buying every click.
