Exhibit A
Financial Advisors work in Visalia
Visalia is the seat of Tulare County and the centre of a farming region, so the advice people look for here runs to retirement planning for business owners, farm succession, and saving for college. The search demand is steady rather than huge, and it is spread across a mix of small independent practices, insurance and annuity offices, and the regional offices of larger firms. Paid search in the category is modest, which tells you most of the competition happens in the map pack and the organic results rather than in ads. The practices that show up for Visalia searches tend to be the ones with pages written about this city and the towns around it, not the ones with a single service page.
