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Florists work in Berkeley
Berkeley searches for flowers all year, and the demand splits across a few kinds of buyer. Students and their families order for graduations and dorm moves. Long time residents order for funerals, anniversaries and hospital deliveries to Alta Bates. Offices and restaurants around downtown and the Fourth Street area order weekly. The shops taking that work are mostly owner operated storefronts, a mix of older family businesses and newer studios working out of small spaces, with a few delivery only operations serving the hills. Chain florists have a thin presence here compared with the independent shops, so the searches tend to land on local names and on the neighbourhood the shop sits in. Paid search around Berkeley flower delivery carries real cost through Valentine's and Mother's Day, which tells you people are searching with buying intent rather than browsing.
