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Florists work in Billings
Billings is the largest city in Montana and the trade centre for a wide stretch of the state, so a florist here draws from more than its own neighbourhoods. Shops cluster around downtown and along the busy retail corridors, and the surrounding towns send orders in for weddings, funerals and holidays. Paid search in this trade is modest and seasonal, with spend rising around the big flower dates and falling away between them. Franchise networks and independent owner operators both hold ground, and the independents win on local knowledge and same day delivery. The demand is steady through the year with sharp peaks, and the searches are local: people type the city or the neighbourhood and expect a shop that can deliver there.
