The window
Florists work in Elizabeth
Elizabeth is a busy, densely built city where people order flowers for the same reasons they do anywhere: birthdays, funerals, anniversaries, hospital visits and the ordinary Tuesday. The demand is steady and local, and it splits between the shops people already know and the searches people make when they need something today. Much of the trade here runs through owner operators and small independent shops rather than large chains, so the searches are spread across many small businesses rather than concentrated in a few. The paid search around flower delivery and same day orders carries real value because the buyer is often in a hurry. That is the demand available to you: people typing what they need, in this city, close to the moment they want it.
