The window
Florists work in Elk Grove
Elk Grove is a large suburban city south of Sacramento, and flower buying here runs through the same calendar as the rest of the region: Valentine's Day, Mother's Day, graduations, weddings and the holidays. The city has grown fast, with new housing tracts spreading east and south, and each new neighbourhood brings households looking for a florist they can call. Shops in the old town centre and along the main commercial roads compete with grocery store floral departments and with delivery only sellers who ship in from Sacramento. Searches tend to carry the city name or a nearby community, and they often carry an occasion with them. That is the demand available, and it is steady enough to be worth publishing for.
