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Florists work in Houston
Houston is a large, spread out city, and flower buying here runs through a long list of shops, from single storefront florists to delivery led outfits and the floral counters inside grocery stores. The searches come from people planning weddings and quinceañeras, from offices ordering for staff and clients, and from families ordering sympathy flowers for services across the metro. Paid search in this trade is worth real money to the shops that bid on it, which tells you the organic demand underneath is worth having. Owner operators and small local chains make up most of the competition, and the shops that show up for a neighbourhood name tend to be the ones that wrote about that neighbourhood.
