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Florists work in Sacramento
Sacramento has a steady base of flower demand that comes from weddings, funerals, hospital deliveries and the ordinary Tuesday purchase, and the searches for it are spread across a wide set of shops rather than concentrated in one. The trade here runs on a mix of independent owner operated shops, some with a single storefront and a delivery van, alongside grocery floral departments and national wire services that take orders and pass them to local shops. Paid search in this category is used by the wire services and by shops pushing delivery on Valentine's Day and Mother's Day, which keeps the ad space active around those dates. The demand available is the everyday kind: people searching for a florist near a hospital, a venue, a neighbourhood or a zip code, and people searching for a specific occasion with a date attached.
