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Florists work in Washington DC
Washington DC is a compact market with a steady base of demand for flowers. The work splits between shops in the residential neighbourhoods, shops serving the downtown office and hotel trade, and shops that deliver into the federal buildings and embassies. Much of the search demand comes from people ordering for delivery to an address in the District rather than from people walking in, so the searches carry a neighbourhood or a landmark with them. Paid search in this trade in DC is seasonal and concentrated around the weeks when orders spike. The market is a mix of long standing owner run shops and a smaller number of franchise and wire service affiliates. The demand is there every week of the year, and it moves around the city with the calendar.
