Bay one
Food Trucks work in Berkeley
Berkeley searches for food trucks the way a campus city does: in bursts, around lunch, around the end of the class day, and around the street fairs and farmers markets that fill the weekends. The trade here is mostly owner operators and small crews working a rotation of regular spots, with a long tail of one truck operations that serve private events and office lunches. Paid search on the term is thin, because most people find a truck by name or by where it parks, so the demand sits in searches that combine the food with the place: a truck near Sproul, a truck at a North Berkeley market, a truck for a company lunch downtown. That is the demand available, and it is spread across many small queries rather than one big one.
