Bay one
Food Trucks work in Gilbert
Gilbert is a town of well over a quarter of a million people, and food truck demand here follows the same pattern as the rest of the East Valley: a lot of small owner operators, a handful of trucks run by people who also own a brick and mortar kitchen, and a steady stream of event bookings from neighborhoods, schools and employers. The searches are local and they are specific. People look for a truck near a particular cross street, a truck that can park at a birthday party in a particular subdivision, or a truck that serves a cuisine they already have in mind. Paid search in this trade is mostly small budget and short lived, because a truck that is booked solid does not need to buy clicks that week. The demand is there every week of the year, and it is spread across a lot of small operators rather than concentrated in franchises.
