The job
General Contractors work in New Orleans
New Orleans has a steady flow of general contractor searches. The city's housing stock is old, much of it raised on piers and built before modern codes, and the metro keeps adding renovation and rebuild work across Orleans, Jefferson and St. Bernard parishes. The firms competing for that demand are mostly small owner operators and family outfits, with a handful of larger regional builders and a few national franchises. Paid search in this trade is expensive per click because a single kitchen or whole home job is worth a lot, so many contractors bid on a narrow set of terms and leave the long tail of neighbourhood and project searches to organic results. That long tail is where a steady publishing habit puts pages in front of people who are already describing the job they want done.
