The job
Generator Installers work in Ontario
Ontario has a steady base of generator work because the province mixes dense urban housing with large rural and cottage country properties, and both lose power in ice storms, wind events and summer outages. Search demand for generator installation, service and transfer switch work spreads across the Greater Toronto Area, Ottawa, the cottage belt and the smaller cities in between, and it clusters around brand names and around the words people use when they are comparing quotes. Paid search in this trade is competitive in the larger metros, where a handful of well funded companies bid on the same installation terms, while owner operators and small crews pick up the long tail of town level and service searches. Franchises hold a share of the market in the bigger cities, and independent installers hold the rest, which means the searches are spread across many towns rather than concentrated in one place.