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Grocery Stores work in Chicago
Chicago shoppers search for grocery stores by neighbourhood, by what they stock and by how they get there. The city has a dense grid of independent grocers, ethnic markets and chain locations, and the searches split along those lines. People search for a store near a specific El stop, for a market that carries a particular cuisine, for delivery to a particular ZIP code. The paid search around grocery terms in Chicago is dominated by the national chains bidding on broad terms, which leaves the specific neighbourhood and specialty searches as the demand a local store can own. Franchise banners and owner operators both compete here, and the owner operators tend to win the searches that name a street, a neighbourhood or a product.
