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Grocery Stores work in Minneapolis
Minneapolis grocery demand splits along the city's commercial corridors. The larger share of searches comes from people looking for a store close to home, so the queries carry a neighbourhood name with them: Uptown, Northeast, Longfellow, Whittier, Cedar Riverside. Independents, co-ops and small chains hold much of that ground, and the co-op tradition in this city is strong. National chains compete hard on broad terms and on paid search, which keeps the cost of a click on a generic grocery phrase high. The demand worth having sits in the specific searches: a store that delivers, a store with a halal butcher, a store open late on a Sunday. Those are the searches a single location can win.
