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Grocery Stores work in Seattle
Seattle shoppers search for groceries close to home, and the demand spreads across the city's walkable neighbourhoods and its surrounding suburbs. The trade here runs from single store owner operators to regional chains, and the smaller independents are the ones who gain most from being findable by name and by neighbourhood. Paid search in this category is expensive because national chains bid hard on broad grocery terms, which leaves local and long tail searches as the ground where an independent store can hold its own. Searches for a specific store, a specific product or a specific neighbourhood carry the intent that turns into a visit.
