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Grocery Stores work in Washington DC
Washington DC is a dense city of neighbourhoods, and most grocery shopping happens close to home. Shoppers search by neighbourhood name, by store type and by what they need that day, so the demand is spread across many small searches rather than one big one. The trade here runs on a mix of independent stores, small chains and franchise outlets, and each one competes for its own few blocks. Paid search in this category is used by the larger chains to hold the top of the results, which leaves the organic listings for stores that publish useful local pages. The demand available is steady and local, and it rewards a store that shows up for the terms its own neighbours type.
