The job
Home Builders work in Columbus
Columbus is a metro of many separate housing markets rather than one. Searches for a builder come from people moving into a new suburb, from people buying a lot in a growing county, and from people weighing a custom build against a resale. The firms competing for those searches range from national production builders with large marketing budgets to small custom shops and owner operators working a handful of suburbs. Paid search in this trade is expensive because a single build is worth a lot, so the paid listings at the top of the results are crowded and costly to hold. That leaves a steady stream of searches that never get a paid click, and those are the ones a publishing programme can reach month after month.
