Home Services
AI Visibility Reports for Home Services
HaloSEO asks the assistants the questions a customer would ask, then records whether your business was named, what was said, and who was named instead. It is a measurement, not a ranking.
The phrases customers use, not the phrases the trade uses
People looking for a plumber do not search for a boiler installation specialist. They type the problem they can see. A leak under the sink. No hot water in the morning. A radiator that will not heat up. The trade words are the ones on the van and the invoice. The customer words are the ones typed at eleven at night with a towel on the floor. HaloSEO researches the second set. It looks at the questions people put to search engines and to the assistants, and it builds the posts around those. The report then shows whether your business came up when those same questions were asked.
A worked example
Take a home services business that fits boilers and services heating systems. A customer question might be: my boiler is making a banging noise, what should I do. A post for that question would open with the plain answer, that banging is often trapped air or a pressure problem, and say when it is safe to wait and when to call someone. It would then explain what a heating engineer checks first, what the visit usually involves, and how to tell a quick fix from a part that needs replacing. The post would name the areas the business covers and link to the relevant service page. Nothing in it would promise a price or a same day call out unless the business had told us that was true.
What local intent means here
For home services, local intent is not a setting on a map. It is the shape of the question. Someone with a burst pipe wants the nearest person who can come now, not the best reviewed firm in the country. So the questions carry a place in them, or a distance, or a time. Near me. In my area. Open now. Can anyone come today. The assistants answer those questions with a short list of names, and the list is short. Being absent from it is the thing worth measuring. HaloSEO records which names appear for those place and time questions, so you can see who is being offered instead of you.
Who this is not right for
This is not right for a business with no website, because there is nothing to connect and nothing to publish to. It is not right for a business that wants a guaranteed position on Google or a promised date for results, because we do not control search engines and we will not pretend to. It is not right for a business that wants a writer to draft posts it will publish by hand, since this is a publishing platform, not a drafting tool. And it is not right for a business that only wants to be told it is doing well. The report will show the questions where you were not named.
Related
How it runs, once it is connected
You do the first step. HaloSEO does the other six, on its own, every week.
- 01
Connect your website
- 02
HaloSEO researches keywords
- 03
Writes blog posts
- 04
Publishes automatically
- 05
Creates internal links
- 06
Builds backlinks
- 07
Improves rankings on Google and AI search engines