The ground
Home Services work in Mobile
Mobile is a metro of roughly half a million people with an older housing stock, a steady stream of storm damage and a large rental market, and all three keep home services searches moving. The trade here runs from single owner operators working out of a truck to regional firms and national franchises with local pages, so the search results for a term like AC repair or roof replacement carry a mix of both. Paid search in the metro is competitive enough that local service advertisers bid on the same core terms year round, which tells you the demand is there to be captured. The searches are specific: people type the service, the neighbourhood and often the word emergency. That is the demand available to a home services business in Mobile, and it is spread across many small queries rather than one big one.
