First course
Hotels work in Allentown
Allentown draws a steady mix of demand for hotels. The city sits at the centre of the Lehigh Valley, and travellers come through for events at the PPL Center, for business at the large employers around the valley, for college visits to Muhlenberg and Lehigh, and for the drive between Philadelphia and the Poconos. The hotels serving that demand are a blend of national franchise properties along the airport corridor and Interstate 78, and independent and owner operated places closer to centre city and the suburbs. Franchise brands bring their own central marketing, which means the searches that reach an individual property's own site are the ones worth owning. That is the demand available in Allentown: people searching for a room near a specific venue, a specific exit or a specific neighbourhood, and deciding from what they find.
