First course
Hotels work in Aurora
Aurora sits in the northern suburbs of the Denver metro, and the hotel demand here follows the same pattern as the rest of the corridor: business travellers on weekday nights, families and sports teams at weekends, and visitors passing through on I-70 toward the mountains. The properties competing for those bookings are a mix of national franchise flags and independent owner operators, and the franchise properties usually have brand pages and corporate budgets behind them. That leaves the independent and small portfolio hotels to compete on the searches that name Aurora itself, the neighbourhoods around it and the reasons people stay here. The demand is there all year. What varies is which searches are running in a given month.
