First course
Hotels work in Downey
Downey sits in southeast Los Angeles County, close to the 5 and the 605, and hotels here draw on a mix of travellers passing through the region, people visiting family, and business stays tied to the local aerospace and healthcare employers. The properties competing for those bookings run from national franchise flags along the freeway corridors to independent owner operated hotels closer to downtown Downey. Search demand splits between brand name lookups, which go to the franchise sites, and generic searches for rooms near a landmark, a venue or an address, which is where a well built set of pages can earn attention. Paid search in this category is expensive because the national brands bid hard on their own names and on the city, so organic pages that answer specific local questions carry real value for an owner operator.
