First course
Hotels work in New Orleans
New Orleans runs on visitors, and the hotels trade here is built around a small number of dense lodging districts rather than spread evenly across the metro. The demand is steady and it is seasonal, tied to the convention calendar, the festival calendar and the cruise terminals. Search demand for hotel stays in the city is split between branded chain properties and independent owner operators, with the independents concentrated in the French Quarter, the Central Business District and the Warehouse District. Paid search in this category is expensive because the booking window is short and the competition for the click is national as well as local. The demand available is large and it repeats every year, which is why pages that answer specific New Orleans lodging questions keep earning visits long after they are published.
