The job
HVAC work in Charlotte
Charlotte is a metro of a few million people with a steady flow of new arrivals, and the heating and cooling trade here is split between national franchise brands with their vans and signage, and owner operators who built their name on one side of the city. The paid search market is active, with franchise groups and larger independents bidding on the obvious terms, which leaves a lot of room in the longer searches people type when something specific breaks. The demand is there all year, split between cooling in the long hot stretch and heating in the short cold snaps, and it is spread across a wide ring of suburbs rather than concentrated downtown.
