Exhibit A
Immigration Lawyers work in Antioch
Antioch sits in eastern Contra Costa County, and the immigration work searched for here comes from a settled population that includes a large Latino community, with family petitions, adjustment of status, naturalisation and removal defence among the matters people look for. The searches are local: people type the service and the city, or the service and a nearby place, and they compare a handful of firms before they call. Paid search around these terms carries real cost because a single retained case is worth a lot, so the firms that advertise bid on the same phrases. The field is mostly owner run practices and small partnerships rather than national franchises, which means the firms competing for a search are the ones with an office and a name in the East Bay. The demand is steady and it is specific, and the pages that answer it plainly are the ones that get read.
