Exhibit A
Immigration Lawyers work in Fayetteville
Fayetteville is a military city, and Fort Bragg sits right beside it. That shapes the demand. Service members, veterans and their families search for help with naturalization, family petitions and status questions, and many of them search from a phone on post or just off it. The rest of the demand comes from the wider Cumberland County population, including a large Spanish speaking community, so searches happen in English and in Spanish. A modest number of firms and solo attorneys in the city compete for this work, and most of them run on referrals rather than on search. Paid search in this trade in Fayetteville is bought by a small set of firms, which leaves the organic results open for a practice that publishes consistently. The firms here are mostly owner operated, with a few small practices, rather than franchises.
