Exhibit A
Immigration Lawyers work in Indianapolis
Indianapolis has a steady stream of immigration work that shows up in search. The city is home to large Latino and Asian communities, several universities and a hospital and tech sector that hire internationally, and employers who sponsor visas. People search for help with family petitions, work visas, green cards, naturalization and removal defense, often in Spanish as well as English. The firms competing for those searches range from solo practitioners and small partnerships to a handful of larger practices downtown. Paid search in this field is expensive because a single case is worth a lot, so many firms bid on the same terms. That leaves a real opening for the firm that shows up in the unpaid results with pages that answer the exact questions people type.
