Exhibit A
Immigration Lawyers work in Lincoln
Lincoln is a small legal market. The firms handling immigration work here sit among the city's general high street practices, and the searches that reach them come from a steady trickle rather than a flood. The demand is real but narrow: a person in Lincoln looking for help with a spouse visa, a student extension or a sponsor licence is often searching for the first time and does not know which firm to call. That makes the wording of a page matter more than the size of the budget behind it. Paid search in a market this size is cheap enough that a handful of firms can hold the top slots, so the organic results below them stay open to whoever publishes the clearer, more specific pages.
