Exhibit A
Immigration Lawyers work in Los Angeles
Los Angeles carries one of the largest immigration legal markets in the country, and the searches reflect it. People search in Spanish and English, often from phones, often late at night, and often with a specific form or deadline in mind rather than a general request for a lawyer. The demand spreads across the county rather than sitting in one downtown cluster, so a firm in Koreatown, Van Nuys or East LA is competing for searches made a few miles away. Paid search in this trade is expensive because a single case can be worth a great deal, which is why firms bid hard on the obvious terms. The firms doing the work range from solo practitioners and small owner run offices to larger practices with several attorneys. The searches themselves are mostly long and specific: a form number, a country of origin, a status, a deadline. Those long searches are where a steady flow of published pages earns its place.