Exhibit A
Immigration Lawyers work in Springfield
Springfield is a mid sized city with a steady base of immigration casework: family petitions, naturalisation, work visas and removal defence. The firms competing for that work are mostly small practices and solo attorneys rather than national franchises, and they sit alongside a handful of nonprofit legal aid offices that serve the same communities. Paid search on immigration terms in Springfield is contested, because a single retained case carries enough value that firms bid on the obvious phrases. That leaves the longer, more specific searches, the ones tied to a form number, a country, a deadline or a Springfield neighbourhood, as the demand that is available to a firm that publishes for them.
