Exhibit A
Insurance Agents work in Allentown
Allentown is a city of roughly 125,000 people, and the insurance demand that comes with it is spread across a mix of national brand agencies, local independent agencies and single agent owner operators working the Lehigh Valley. The searches are steady rather than dramatic. People in Allentown search for car insurance after a move, for homeowners cover when they buy in the West End or South Side, and for small business policies along the Hamilton Street corridor. Much of the paid search in this trade is bought by the national carriers and the comparison sites, which keeps the sponsored slots crowded. The organic results are where a local agency can hold ground, because the person searching often wants an agent they can call in Allentown rather than a quote form. That is the demand available to you.
