Exhibit A
Insurance Agents work in Amarillo
Amarillo is a city of around two hundred thousand people with a steady base of independent agencies and captive agents writing auto, home, commercial and farm and ranch cover. The search demand follows the population and the weather: hail claims, wind claims, new home purchases and small business policies all send people looking for an agent. Paid search in this trade in Amarillo is contested by the larger agencies and by lead vendors buying the same terms, which tells you the organic results are worth having. The firms competing are mostly owner operated agencies and small local books rather than national franchises, so a well built local page can hold its place.
