Exhibit A
Insurance Agents work in Anaheim
Anaheim carries a steady stream of insurance searches because the city mixes so much under one name. There are the households around the resort district, the small operators along the commercial corridors, the trades and contractors working out of the industrial edges, and the families in the older residential blocks who have held the same policy for years. Anaheim also sits inside Orange County, so a good share of the searches come from people who live in the city and work somewhere else in the county, and they search by the place they sleep rather than the place they earn. That mix means the demand is spread across personal lines and small commercial lines rather than sitting in one bucket. The searches are local and specific: a street, a district, a kind of cover tied to a kind of building or a kind of business. That is the demand available in Anaheim, and it rewards pages that name the places and the situations people actually live in.
