Exhibit A
Insurance Agents work in Anchorage
Anchorage is a small market with a steady base of independent agencies, captive agents and franchise offices serving households and small businesses across the municipality. Searches for insurance in the city cluster around auto, home, commercial and life cover, and around the practical questions people ask when a policy is up for renewal or a claim is underway. Paid search in this category is competitive in the metro because a single policy can be worth a lot to the agency that writes it, so the paid listings are crowded and the organic results are where a smaller agency can hold ground. Franchise offices and owner operators both compete here, and the owner operators tend to win on local detail rather than budget.
