Exhibit A
Insurance Agents work in Antioch
Antioch is a city of roughly 115,000 people on the far eastern edge of the Bay Area, and the insurance work here follows the housing stock and the commuter traffic. The searches that matter are local: people looking for auto cover after a move, renters looking for a policy before a lease starts, small business owners along the Highway 4 corridor looking for liability cover. The firms competing for those searches are mostly independent agencies and owner operators rather than national franchises, and they compete on being findable in Antioch itself rather than across the region. The demand is steady and it is local, which means a page that names Antioch and the neighbourhoods around it has something to rank for.
